INN24 House Style Guide

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INN24 House Style Guide

Writing Style

  • Normally, 1 to 9 numbers are spelled out and then use numbers from 10. For ex: Three were arrested but 13 were indicted. There are exceptions to this rule, which can be found in Canadian Style Guide
  • Comma and periods are inside the quote. For ex: "I was told to come early."
  • Only the first letter in the headline is capitalized. The first word after the slug is also capitalized. For ex: Black Excellence: Programs empowering …
  • Headlines DO NOT have periods
  • Single quotes for headlines but double quotes in the story. For ex: Report: Lockdowns are 'harming' Canadian economy.
    • Body: A report published XXXX found that constant lockdowns stemming from COVID-19 pandemic are "harming" Canadian economy.
  • Once again, headlines don't have articles, and avoid using "and." Instead, use coma.
  • Titles are always in caps. For ex: "Slovak Designer ABC" but it would be "ABC, the Slovak designer"
  • Let's rephrase triggering words while rewriting stories, even if that's what is being used by other news agencies. For ex: there are publications that say "terrorists attacked US Capitol," let's say "Rioters stormed US Capitol" because calling someone a terrorist is a serious charge.
  • We need to have "TRIGGER WARNING" as a slug in headlines when we are writing dark stories of suicide and assaults, followed by a warning sentence in DEK.
    • Dek: The details in this article are of sensitive nature and it could be triggering or upsetting to some. Reader discretion is advised.
    • For social media posts, we preface the copy with "tw:" which is followed by the triggering topics, each separated by a space and then comma. Please ensure that there is a space after each word to ensure it will be muted for those who have censored those words on their app (e.g., tw: abuse , gender-based violence ).
  • In the body of the stories, we do not mention days like Thursday. Instead, we should be using dates. However, we can use the days for headline content.
  • Spell out the months
  • Dates are written in month and date format. For example, January 25. Mention the year only if the event is not from the current year.
  • We are INN24, and not Inn24
  • When using acronyms, no need to use periods. Like W.H.O. is WHO, the U.S. is the US
  • Pronoun for companies, organizations and govt is “it” instead of “they”
  • All common nouns are lower case. For example, "Tech" companies would be "tech" companies; the "House Bill" would be "house bill" and so on
  • Capitalize the names of planets and other astronomical bodies and configurations. Capitalize earth, sun and moon only when they are mentioned in relation to other planets or heavenly bodies:


the Great Bear

The sun shines brightly.

Mercury is closer than the Earth to the Sun.

Do not capitalize generic words forming part of the name of a celestial object:

Halley’s comet

the rings of Saturn

  • It’s COVID-19 and not Covid-19 or covid
  • please note that in the body of the story, it's always past tense. Hence, BBC reported, WSJ reported, the statement read and so on. The present tense is only for headlines.
  • Linking stories: Always try to link stories and sources to a single word instead of phrases. For ex: WSJ reported, and link the source on the word “reported” rather than the entire phrase. It looks cleaner.
  • Healthcare is one word. Not health care. Not health-care. Healthcare it is.
  • No need to mention C$ as being a Canadian news agency, all our currencies will be Canadian $ by default. If it’s not C$, we need to specify the currency, including US$ and not USD

Editorial Glossary

Here is a link to the glossary list and the meaning behind it.